Guitars

The entry-level guitar. Redefined. The Alvarez Regent Series is a high quality entry-level guitar line designed to provide value instruments with many features and specifications you’ll find in pro-level Alvarez models. Components such as our bi-level bridge, scalloped bracing and PPS synthetic bone nut and saddle work together to generate great response and dynamic tonal capability, giving you a great overall playing experience, time after time. The guitars have a classic look with a quality, high gloss finish and are made from traditional tonewood configurations and high-grade components. Regent Series has been designed with the student in mind, with a slightly slimmer neck profile and nut, making it very easy to hold and fret. Regent Series gives new players an unforgettable experience with a guitar that is fun to play and sounds great. We ship all Regents in a quality gig bag so you can bring your guitar to lessons, practice, or even your first gig. Learn More

The Iron Label line was originally developed with metal and nothing but metal in mind. We modded and tweaked until we got to the heaviest-hitting metal axes we’ve ever built. They’re purposefully spartan, and you won’t find a feature here that doesn't contribute directly to a bone rattling, earth shattering tones these guitars pump out. Carrying forward that same philosophy, the next generation of Iron Label guitars take this raw metal energy to a completely new level. They sport totally blacked out looks, and their supercharged electronics amounting to some of the heaviest-swinging metal axes we’ve ever produced.

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Schecter's Demon Series guitars come armed with dual Schecter Active pickups, Schecter tuners, and a variety of bridges. With Black satin finishes, and certain models carrying Schecter's 1-ply aged binding, these guitars are for the darkest of souls! Gothic cross inlays and black chrome hardware round out this guitars aesthetic appeal, while of course being held to Schecter's highest quality inspections and setups.

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JIVAJR Born and raised in Los Angeles and brought up by a musical family, Nita has been surrounded by music her entire life. It was only a matter of time until she picked up the guitar, and she has never looked back since. After years of touring the world and establishing her name in the LA rock scene, she joined Alice Cooper’s band in 2014. Since then she has become a household name in the guitar community, captivating audiences all over the world with her virtuosic chops and electric stage presence. Ibanez has been her go-to weapon of choice since the beginning. Learn More

The RG is the most recognizable and distinctive guitar in the Ibanez line. Three decades of metal have forged this high-performance machine, honing it for both speed and strength. Whether you favour a hardtail (fixed) bridge or our industry-leading locking tremolo system, the RG is a precision instrument.

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The V series introduces a new range of high quality but eminently affordable Ibanez acoustics. Utilizing skilful production techniques honed over years of development, Ibanez V series aims to place high quality instruments in the hands of players from all walks of life.  The new V series features an assortment of guitar builds designed to fulfil the needs of a range of players and includes left handed, electro acoustic and mini models. No matter a players circumstance, the Ibanez V series provides an introduction to acoustics guitars for all. 

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Since 1975, ESP has created numerous iconic instruments for legendary players spanning every genre of music. In 2024 ESP has revealed a plethora of new guitars that are bound to rock your guitar playing.

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Sleek, sharp, and assertive, the Reaper Series stands poised to be a killer at your next performance! A Swamp Ash body is mated to a Poplar Burl top, delivering resonant tonality and custom shop-level looks, and then paired to a deep-set reinforced, 5-ply Maple/Walnut Ultra-Thin C neck with Ebony Fretboard: . Once you strap this beast on, you’ll notice how the extensive body contouring and Ultra-Access Neck Carve ensure ergonomic comfort and effortless riffing through the most-demanding sets. Upon plugging it into your rig, everyone in your neighborhood will appreciate how the face-meltingly high-output Schecter Decimator pickups still cut through the mix like a scythe, yet remain versatile enough to be at home in nearly any sonic territory. To keep you in rock-solid tuning, you’ll find a Schecter Custom Hardtail bridge or Floyd Rose 1500 and Schecter tuners with contrasting Black and Chrome appointments, for an extra touch of flash. This is one Reaper you wont mind meeting in-person.

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Nothing breathes inspiration into your playing like the feel of a precision made instrument, capable of interpreting your every move with power and accuracy. Enter the Ibanez RGA— a solid body specifically built to handle the heaviest, most physically demanding music you can conjure up. The RGA's unique, sleekly sculpted top offers unrestricted playability for full-throttle power chording or heavy riffing without fear of digging into the body.Product Features Wizard III Maple neckIbanez's thin, flat and fast Wizard neck is strong and sturdy and offers unlimited playability and features a two-octave 24-fret fretboard for a wide tonal range. Learn More

Okoume neck. Purpleheart fretboard. Solid Sitka Spruce top. Sapele back and sides. Ibanez T-bar Undersaddle pickup. Ibanez AEQ-TP2 preamp w/Onboard tuner. Purpleheart bridge. Ibanez Advantage™ bridge pins. Grand Dreadnought body. X-M Bracing. Functional Tapered Headstock. Advanced Access Cutaway.

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Based on George Lynch’s original custom design, the GL-KAMI4 is being offered in an affordable LTD version for the first time. It delivers the well-known “Kamikaze” graphic finish in screaming neon colors, and adds the distinctive sawtooth-shaped headstock that’s made this version of the Kamikaze coveted. The GL KAMI-4 features an alder body, bolt-on maple neck with maple fingerboard, a Floyd Rose 1000 bridge, and a combination of a new Seymour Duncan Signature George Lynch “Hunter” pickup in the bridge with an ESP Designed single-coil pickup in the neck position for a wide variety of scary tones. Learn More

The C-6 Deluxe/Plus models are the first ‘entry level’ guitar to bear the Schecter Diamond Series name. A collection that not only looks great by borrowing the sleek contours from the A-6 but also combines professional quality, playability, and tone to excite and inspire.

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The EC-256FM is the perfect evidence that a great guitar doesn't have to be prohibitively expensive. A classic shape that's excellent for all musical styles and genres, the EC-256FM is available in multiple finishes and offers features that you normally associate with high-end guitars, like a flamed maple top, binding on the body, neck, and headstock, and set-neck construction for fast and easy access to the highest frets. The EC-256FM also features a mahogany body, a comfortable three-piece thin U-shaped mahogany neck, and a roasted jatoba fingerboard with inlays and 22 extra-jumbo frets. This guitar features our acclaimed ESP Designed LH-150 humbucking pickups that offer great tone for all genres of music, and the tone flexibility of coil-splitting controlled by a push-pull switch on the tone knob.

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The Schecter C-1 Apocalypse electric guitar in the Red Reign finish

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